03 → Doechii Merch
A redesign of the musician Doechii’s merch based off her latest project “Alligator Tears Bite Back” and her “Swamp Princess” Persona.
Insight: Fans seek merchandise that reflects Doechii’s bold artistry.Target audience: Gen z and millennials who are devoted fans.
Deliverable: Apparel Design, Vinyl
January 2025