02 → Solis Skincare
Solis is a skincare brand targeting people of color with sensitive skin, emphasizing SPF protection
Insight: POC feels excluded by traditional SPF products, so Solis creates inclusive skincare designed to protect and nurture melanin-rich skin.Target audience: Individuals aged 18-35, especially people of color seeking skincare with sun protection.Deliverables: Branding, Art Direction, Copywriting, Package Design, Product Design, Email AdMarch 2025