As part of a weeklong creative bootcamp hosted by Team One, our challenge was to launch a TikTok strategy for Me & the Bees Lemonade , a mission-driven lemonade brand founded by teen entrepreneur Mikaila Ulmer.
Our goal: grow their TikTok presence and make Mikaila a mid-tier influencer through authentic storytelling and community-focused content.
My Contributions
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Shaped the partnership strategy, identifying Bumble as an aligned brand based on shared values and Gen Z relevance.
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Collaborated on campaign ideas, messaging tone, and TikTok content types.
- Designed visual mockups for use in the pitch deck
Canva
Our campaign pitch was shared with creative directors from Team One and received positive feedback for its relevance, brand alignment, and visual storytelling.